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Participants struggle to look past physical appearance cues even when they know information contrary to their initial judgment.In a 2014 study, a group at the University of York reported that impressions of the traits of approachability, youthfulness/attractiveness and dominance can be formed from measurable characteristics such as the shape of and the spacing around the eyes, nose and mouth.
Those wearing heavy makeup are seen as significantly more feminine than those wearing moderate makeup or no makeup and those wearing heavy or moderate makeup are seen as more attractive than those wearing no makeup.
A neural network was used to model the dimensions of approachability, youthful-attractiveness and dominance.
58% of the variance in raters’ impressions was accounted for by this linear model.
First impressions are based on a wide range of characteristics: age, race, culture, language, gender, physical appearance, accent, posture, voice, number of people present, and time allowed to process.
Not only are people quick to form first impressions, they are also fairly accurate when the target presents him or herself genuinely.